Open Monday to Saturday
9:00am to 6:00pm
Sunday 10:00am - 4:00pm

Effy's time-honored tradition of providing fine, fashionable jewelry of exceptional quality and great value is combined with a relaxed shopping atmosphere, personalized customer service, and unparalleled prices.

Their collection of diamonds, tanzanite, precious and semi-precious jewelry is exclusively designed by founder Effy Hematian and custom-crafted in their New York workshops. Each purchase includes a lifetime warranty, a certified appraisal, and the security of a New York-based customer service center.

Do you know what color sapphires are? If you answered, "blue" you are correct -but that's only part of the story. Sapphires come in every color of the rainbow. Sapphires also have the beauty and brilliance of diamonds, at a fraction of the price. Pictured here: a small sampling of Effy Collection's Rainbow Sapphire collection.